Safety First: Why AEB is a Courier Game-Changer

Courier work can be a dangerous business, and accidents on the roads are still happening frequently despite efforts to increase the safety of newly manufactured vehicles and the roads themselves. However, Volkswagen Commercial Vehicles has started installing Autonomous Emergency Braking (AEB), and it could be a game-changer.
Starting a Trend

If you are a delivery driver and have had dangerous experiences on the road, or know of a close friend or colleague who has, you will understand the effects that road accidents can have on someone’s life. With courier work, risks are somewhat increased because of long hours on the roads resulting in fatigue. Could AEB be the solution?

Currently, Volkswagen Commercial Vehicles is the only manufacturer offering AEB as standard across their van range, so for those driving one of these vans, courier work has already become safer. The range includes Volkswagen Caddys, Transporters and Crafters, and the manufacturers have said that each vehicle is designed with the braking system to make the driving experience safer for both the main driver and others around them.

Avoiding Accidents

Particularly among commercial vehicles, road accidents are extremely common. In fact, in 2017 the number of road-related deaths was the highest it had been in five years. Thatcham Research has worked out that AEB could save 1,000 lives and 120,000 casualties across the car industry over the next ten years, so it’s no wonder that Volkswagen Commercial Vehicles is encouraging other manufacturers to follow its lead.

The Department of Transport agreed that fitting AEB on all commercial vehicles could save hundreds of lives, with the potential of stopping almost 2,500 crashes every year. Thatcham Research has also shown that this may eventually lead to a real-world accident reduction of 38%; certainly not a figure to be overlooked.

Saving Money

As well as the evident positive effect that AEB has on the safety of the vehicles, this new system could also lead to fewer outgoings for delivery drivers. Courier work often goes hand in hand with some unavoidable expenses, however reducing accidents by having an AEB system in your vehicle could eventually result in less downtime for drivers, as well as fewer third-party insurance claims (these could be reduced by up to 45%).

There are a few other ways that this could work out well for your business, such as lower costs for fleets due to the drivers being ultimately safer on the roads (fewer minor accidents will mean fewer repair costs). Plus, the vehicle could benefit from an average premium saving of 10% compared to cars and vans without the new braking system.

All in all, AEB has a whole host of advantages that definitely make it worth considering. If AEB were to be installed in all commercial vehicles, courier work would be safer, cheaper and above all, lifesaving.

Norman Dulwich is a correspondent for Courier Exchange, the world’s largest neutral trading hub for same day courier work in the express freight exchange industry. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.

It’s Time to Get Serious About Voice Search Optimization

How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week.

From Google Assistant to Siri, people are speaking rather than typing to search online more than ever.

According to Location World, more than 40 percent of adults used spoken search on a daily basis in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020.

It makes sense: it’s much easier to speak a question than it is to type it. And it allows you to multitask while driving, cooking or walking.

This is not a fad, or something you should ignore – if you want to get ahead and stay ahead of the competition, now’s the time to do it.

Here’s what to focus on:

It’s all about location, location, location

In last week’s blog, I covered the importance of using local keywords to attract visitors and customers. Using these local targeted keywords is a huge part of any SEO strategy for your website.

Mobile voice-related searches are three times more likely to be locally based. People are looking for what’s nearby right now, so the more specific you can get with your keywords and copy the more likely they are to find you.

Use your location with keywords as often as you can, and don’t forget to keep your Google My Business page and Yelp page updated with your current information – these results are served too, not just your web content.

Be more natural

What someone types into a search bar is going to be different from a spoken query. For example, if I want to find a hotel near the airport in Toronto, I’d type something like “hotels near airport Toronto” into the search bar.

However, if I’m speaking my search, it would be more like “what hotels are near the airport in Toronto?”

Google is looking for natural language, so you’re going to have to brainstorm the types of questions people might ask that include your target keywords.

Incorporate conversational, long-tail keyword phrases into your content as much as possible.

Some great ways to create natural content include: • About and FAQ pages • Blogs and articles • Answering questions on your Google My Business Questions and Answers section • Providing as much info as you can to Google My Business and Yelp, including hours of operation, products or services offered, parking, delivery or shipping options and so on.

Aim for featured snippets and People also ask

Both Google Home and Google Assistant read out featured snippets when answering queries, so you want to get to the top!

Featured snippets are selected search results that are found in a box on top of Google’s organic results.

Google wants to give users the best answer so it’s essential you answer questions clearly and update your website with fresh, engaging copy on a regular basis.

Research shows answers in the form of lists have done very well in featured snippets. The more conversational answers your site and online profiles contain, the better your chances of appearing in this coveted spot.

The same goes for “People also ask”. You might have seen this pop up when you type in or speak a question. Check out the example below – I asked, “where are the best boutiques in nyc?”

Below the top few results there is often a “People also ask” section. Each of those dropdown menus answers a related question using content from well-optimized websites or blogs.

Create copy for a 9th grade reading level

No matter what your business offers it’s never a good idea to write overly technical or jargon-filled copy. It doesn’t benefit the user, and it doesn’t benefit your SEO.

Research shows that content written at a 9th grade reading level – or below – appears more often as a voice result. You can use a tool such as the Flesch-Kincaid Grade Level to determine what grade your content is at and adjust accordingly.

It’s not about dumbing down your site – it’s about answering questions succinctly and clearly rather than filling your webpages with unnecessary language that will only confuse searchers and search engines.

Focus on adding these strategies to your marketing efforts to increase traffic, leads and sales as adoption of this exciting technology continues to grow. The more you focus on voice search optimization now the better results you’re going to get in the long run.

Actionable Affiliate Marketing Checklist For Online Businesses

Online Affiliate Marketing Checklist For Digital Businesses
It’s time to up your game in the affiliate marketing business. You are making money from your affiliate links but that same traffic can be used to build your email subscriber list. What traffic do you want? The traffic that fits best with your niche and will eventually buy your products and services.

Choose the Right Affiliate Products to Promote

-Identify Pillar Affiliate Products – those that are in line with your website niche and also are returning the highest commissions

-Promote those products in unique ways – bonus products, videos, webinars, coupons, product reviews, email autoresponder series

-Freshen up your content – use Google Analytics to track content that had the highest conversion rates and get it ready to be used again

Streamline your Affiliate Marketing Process

-Plugins to track metrics and add affiliate links with ease – EasyAzon, Better Links Pro, ConvertKit

-Set up link redirects – Better Links Pro oUpgrade content for bonus offers – compile blog posts into a PDF; use a series of articles on the same topic to create an e-course or series; create an audio course or workbook, etc.

-Use bonus offers to confirm and track affiliate sales when subscribers present their affiliate sale receipts to claim bonus offers

-Sign up for one or more email services (Aweber, MailChimp, iContact) – separate your subscriber list into segments based on sub niche interests in different affiliate products

-Create content that will appeal to each email subscriber list

-Utilize lead magnets for a targeted email marketing strategy – checklists, tip sheets, eBooks, email courses, coupons, etc.

-Split test lead magnets with each subscriber list to see which bring the best conversion rates

Setting up an Email Follow up Series (autoresponder series)

-Capture subscriber email addresses when they claim bonus offers after clicking affiliate links

-Direct them to opt-in form (through a link)

Send direct download link in a Welcome email once form is submitted. Send initial email no more than 24 hours after submission

-Follow up with second email in 2 or 3 days – one series will recapture those who didn’t click on the link in the first email. A second email series will provide quality content within the same niche topic as the affiliate product and the bonus offer

-Third and fourth email are also geared towards providing quality content and engaging the subscriber (soft sell)

-Use the fifth email in the series to offer a product promotion that they can take advantage of (your products) – include a clear call to action

-Track your email messages to see which ones have the highest conversion rates (Google Analytics)

Create a strategy for keeping new subscribers up to date – recycle your most popular and profitable email content

-Incorporate email broadcasts – use newsletters as a way to increase opt-in rates. ConvertKit can be used to segment your list for newsletter distribution without being charged double for subscribers found on more than one list. Sales blasts – designed to present subscribers on certain lists with promotional offers when new products come out

How to Rock Affiliate Product Launches

-Implement launch jacking – use the publicity surrounding a new affiliate product launch to increase commissions.

-Choose affiliate products you love to promote

-Check their product release calendars for affiliate products

-Give yourself at least 3 weeks before the launch to conduct your launch jacking plan

-Buy a domain related to the product – either use the exact product name or add “review” at the end of the product name

Set up your website with your new domain name

-Create an email opt-in form through your email service for each product launch website

Create content that makes use of targeted keywords for this product

-Keep your audience updated with new content as the launch date nears (pre-launch content)

-Write an honest review of the product. Let this be your last post. If you can’t endorse the product for whatever reason, include with your review, a link to products that you would recommend instead. If the review is favorable, include your affiliate links

-Use article marketing to create backlinks to your site from social media, social bookmarking and article directories

-Feature launch information on social media sites

-Consider using other tools like press releases or product review videos

I hope you enjoyed reading my affiliate marketing checklist for online businesses.

Remember to save it somewhere and follow the tips while doing your affiliate promotions.

The steps mentioned in this guide are proven steps used by successful internet marketers.

Advice For Your New Tech Blogging Business Is Here

Are you looking to create an online presence where people follow you on a daily basis? The content you’ll find here will be perfect for you if you’re looking to better your blog. This guide will cover great advice that you can use in creating a blog and you will get the popularity level that you desire.
Ensure that you are posting very often in the blogs that you operate. At the minimum, you should aim to post one time on each blog every single day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blogs.

A key to a successful blog is to blog often. Many bloggers will start by posting once a week, or once a day, and then fail to continue the frequent updates. Even if readers love your blog, they’ll lose interest if they have to wait a long time for updates. A good rule of thumb is to create new blogs weekly and send out email updates.

Since blogging is on a personal level you should avoid writing formally. You should still write in a professional manner and use proper grammar. Your readers will be able to relate to you more when you are writing to them in a casual way and will continue reading your blogs.

Utilizing social media websites is a great way to generate interest and increase traffic to your blog. You can use Twitter and Facebook to inform readers of new blog articles which they can then share with their friends. These websites also serve as a way to interact with your readers, and find out what they are interested in. Tailor your blog updates to their interests.

If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.

Commenting on other blogs is one of the best ways to generate traffic to your blog. If you read an interesting article, write a compelling comment that offers a unique perspective. Include a link to your blog. The people who read your comment will likely want to read more of what you have to say, and will visit your blog.

Your blog goes much further than just your posts. It may look like just a collection of various articles, but it’s so much more. To be a successful blogger, your blog needs a presence. This is created by your posts and comments, both on your blog and other online sites.

With all that you now understand about blogging and how it can help you, you should now have a strategy in mind for how you want to go about blogging in the future. Just take into consideration that it takes time to truly establish a blog with the level of success you hope to achieve.